Digital Media

What is Digital Media?

Digital Media is a term used to describe any type of electronic media that can be stored digitally. This includes audio tapes, compact discs (CDs), digital versatile disks (DVDs) and hard drives. Digital media has become increasingly popular over the past few years due to its many advantages.

Advantages of using Digital Media for website content:

  • It’s easy to store large amounts of data.
  • Data can easily be transferred from one device to another.
  • The quality of sound and picture are much better than traditional media.
  • You can play your music at any time without having to wait until it finishes playing.
  • You don’t have to worry about damaging the physical copy of the media.
  • You don’t need to purchase additional equipment to use digital media.

Aerial Drone 360 Degree Panorama Digital Media. Photo for website

What is Website Content?

The website content is the information that appears on your website. This can include text, images, video, audio files, links, forms and other features. Content is generally broken into two categories: static (which includes HTML) and dynamic (JavaScript). Static content is what loads immediately on the page – such as text, HTML tables and basic graphics like logos and company photos. Dynamic content is loaded via JavaScript after a user clicks on a link or form button.

You’ll need to prepare your pictures, videos before start your website project. Do you have it ready? Who will work with you on your content? What kind content will you use? Find your Digital Media specialist in Kitchener, Waterloo, Guelph or Cambridge area for help.

What Content do I need for My Website?

Questions you’ll need to consider:

Kultrun market shop in st. Jacobs Google Street View

Pictures of your products

  1. I would recommend using a picture that shows the top view of your product. This way, people can get a good idea of what they are buying before they make their purchase. If you have a large product like a jar, then a side shot may work better than a front shot.
  2. You should also include a close-up image of your product. People will want to know exactly how big the product is and if it’s something they can actually fit into their home.
  3. A third type of photo that could be used is a full length shot of your product. This is helpful for those who don’t have access to a scale. They still get a good look at the size of the item.
  4. Another thing that can help is to include a close-up of the label. This will give customers a chance to read the name of the product and learn about any possible health benefits.
  5. Lastly, you can include a picture of the packaging. This will provide a visual representation of what the product looks like once it arrives at its destination.

There are many other ways to show off your products, but these are just some of my recommendations. Feel free to experiment and find out what works best for you.

How to write for website? Text for website

Content writing can be described as the art of using words to convey your ideas online effectively. Content writers are responsible for creating compelling digital content that attracts readers and encourages them to take action. Writing for the web is different from other types of content creation like brochures or eBooks. In addition, the structure and flow of web pages are often dynamic, meaning they’re not only visually appealing but easy to navigate. That’s where copywriting comes in.


There are many ways to describe what makes content effective. However, two characteristics stand out above others: clarity (the writer has clearly expressed their message) and conciseness (the writer has used as few words as possible).


The following strategies will help you write clear and concise text for any purpose.

Use Active Voice
Active voice is simply speaking in the active form instead of passive voice. Passive voice is usually written in third person and uses verbs such as was, were, being, and have been. For example, she was studying French for four years would be written as She studied French for four years.

In active voice, the subject of the sentence performs the action. This makes it easier to understand who did something rather than who was done something. Your objective should always be to write in active voice whenever possible.

Use bullets and lists when writing content.
Bullets are used to break up long paragraphs into smaller chunks. They can help your reader understand what they’re reading faster. Lists are great tools to organize information and make it easier for readers to find certain topics.

Write short sentences.
Long sentences are difficult to read, especially if they contain complex language. Keep sentences short and simple.

Avoid using jargon.
Jargon is often used to describe things that are not common knowledge. Try to use words and phrases that are easy for readers to understand.

How long should be text for website content?

It’s not easy to determine how much text to use for your website content. There are many factors that can affect this decision including aesthetics, user experience, SEO, etc. However, there are some general guidelines that may help you decide how much text to include.

  1. More Text Better UX – User Experience
    The first thing to consider is whether or not your visitors want to read a lot of text. If they don’t, then less is better. This is especially true if you’re trying to make a quick sale. You’ll want to keep things short and sweet. A good rule of thumb is that shorter is always better than longer.
  2. More Text Better SEO
    If you have a ton of text on your page, chances are it won’t rank well in search engines. Google and other search engines have become smarter over time and understand what words people type into their search bars. When you put too much text on a page, you increase the likelihood of keywords being missed.
  3. How many words per line?
    I would suggest no more than 30-35 words per line. This will help keep your posts from being too wordy and hard to read. You want to make it easy for people to get through your post and find the information they seek.
  4. What font size do I use?
    Use a font that is at least 14 points (or larger). This will allow your reader to easily read what you have written. Also, using a smaller font makes it harder to read.