Keywords and Key Phrases
Keywords and Key Phrases are the most important part of your website. You need to learn your customer’s language in order to understand what keywords and phrases they will use to find you. For example, a search for “classical music” will bring traffic to your web site, but “classical violin music records” will make more sales for you.
Meta Tags and Title
Title and Meta Tags are HTML code in each of your pages. When you do web site design or Search Engine Optimization use Meta Tags to provide Search Engines with information relative to your business topic and Content. Remember, attract users, not cruisers!
When you create a website it will have some content in form of text and graphics. Today people do screening of web pages, not reading, so description of your products and services should be easy to find and understand. Providing headers, lists and white space will help to get an idea about the topic of your website more quickly.
Note, search engines can’t read graphical text and images, so good written text is the important part of your website and the main source of information for search engines. The site should have simple and easy to understand navigation between your pages.
Search Engine Submission
After you have completed you work with the text, Meta Tags and website design you are ready to publish your website on the web. Now it is time to submit your site to search engines. When you submit your website to search engines you are letting the search engines know the topic of your website. Search engines will come to your web site periodically and index your pages. It can take from 4 weeks to 4 months for your web site to be indexed by search engines such as Google, Bing, MSN and others.
If your site has a navigation problems (broken links or some pages have no incoming links at all), not all pages can be indexed and visible on search engines, so your visitors will not able to see some of your important pages. I would not recommend you use any kind of software for submission of your website because the software can’t place your web site in the right category on a search engine. Some search engines will not accept software submission anyway, so you will need to do this manually.