Who are your visitors, where are they from, and what did they do on your site?
It is really important to know and understand who your visitors are, what they are looking for online, and where they are from. Web Analytic tools will provide you with information about:
- Location – Are they from Waterloo, Kitchener, Cambridge or Guelph? What country they from: Canada, USA or other?
- What Industry type?
- Age group
- Interests (sport, travel, music, cars, books, heath, pets …)
How will your visitors find your web site?
Most of your web traffic will came from search engines and other web sites.
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Links from other related web sites.
- Web Directories, Emails, Blogs, Banners, Pay Per Click (PPC), Pay Per View (PPV), Pay Per Action (PPA) ads
You can answer all these questions by using web traffic analytics on your web site.
There are many kinds of web analytics software available, and they give you different information depending on your business requirements. Some of the software is available for free (Google or Bing web master tools), others you have to pay for.