There is no question about whether or not to have a web site for any size of business. There is no question about one or more pages for a web site. Can you think of benefits of having more than one web site for business?
Several web sites can help you in many situations.
If you have multiple main products (computers, phones, movies) it’s a good idea to build a special web site for each product category. This will help you efficiently promote each specific product on its own web site. Then the web sites can be promoted in different online and offline media.Many corporations like financial, insurance and banks have multiple web sites for different products and services. They have a main corporate web site, and web sites for products/services, internal web sites, online store, web sites for advisors, members and sponsors, etc. For new products they create new web sites to make it easy to promote it. To extend communication to customers of other ethnicities, there are web sites in several languages.Sometimes people have a number of separate businesses such as personal use products, natural fertilizers and motivational workshops. In this case it would be a good idea to build three separate web sites to better define the nature of the businesses.At the same time, any business can have a blog, forum and social media profiles, however in the case of multiple businesses, each business should have separate blogs etc.
2. Online Visibility – Web Traffic.
Several web sites can bring more web traffic to business as well. Each web site should be created for different business topics, so more keywords can be used for web site optimization. Then you can link all of the web sites to each other to help promote them online.
© Sergey Pavlov 2012