Today most visitors to your web site will come from search engines by typing your business related keywords and phrases, not your domain name. There are billions of web pages on the internet now. For your keywords there will be hundreds of thousands or even millions of competing pages.
Search Engine Marketing – SEM will help your site rank higher than your competition. This is why it is very important to get the best visibility for your website on search engines. Normally you could expect that more than 80% of visitors on your website come from search engines. Usually most searchers will scan 1-3 pages of search results, this is why it is so important to be on the first pages of the Search Engine. More targeted visitors to your website mean more potential clients and sales.