Probably NO if your company name is Dell, Sony or your product name is Corolla or Ipod. If you spend millions of dollars on promotions of your brand name, you are guaranteed to have thousands of links to your website and it would be easy to guess your web site domain name.

 

If your name is My Small Business and you would like to drive more traffic to your website, the answer is YES, you need to perform Search Engine Optimization. How else you can promote your services or products to online visitors?